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What is Zyn and what are oral nicotine pouches?

As youth e-cigarette use remains a public health concern a different type of flavored nicotine product is gaining popularity: oral nicotine pouches.

Can oral nicotine pouches like Zyn help people quit vaping nicotine?

As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

How popular are oral nicotine pouches and lozenges?

In the face of declining cigarette sales and expanding restrictions on flavored e-cigarettes, some tobacco companies are rapidly expanding their oral nicotin

Vaping prevention and quit resources: top tips for parents and educators

Here are free resources that exist to help prevent youth e-cigarette use and help those already vaping quit.

New study shows many young oral nicotine pouch users also smoke and vape

Most young people who use oral nicotine pouches also smoke cigarettes (73%) and nearly half vape nicotine (49%), according to a recent Truth Initiative

Nicotine pouch ads follow e-cigarette marketing playbook and risk appealing to young people

A new study underscores the need to monitor marketing and enforce regulation of new youth-appealing nicotine products.

Quitting vaping in 2024: Top tips and resources

There are many reasons people want to quit vaping, including physical or mental health concerns, financial cost, freedom from addiction, and influence from f

Oral nicotine products entice customers with “tobacco free” claims, falsely implying lower risk

A recent study shows increasingly popular oral nicotine products are frequently marketed as tobacco-free alternatives to smoking, claims that could imply low

What you need to know about new synthetic nicotine products

A new wave of synthetic nicotine products are emerging on the market, raising regulatory questions and health concerns as youth vaping continues at epidemic

Flavored tobacco policy resource center

A look at how Big Tobacco infiltrated baseball

Big Tobacco heavily investing in tactics to link tobacco with baseball including in-game promotions, stadium advertising, and the creation of collectible bas

Smokeless tobacco: Facts, stats, and regulations

To spread the truth about smokeless tobacco, Truth Initiative has summarized the key facts for you to know, use and share.