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Young black man reading tobacco industry quote

Tracing the racist tactics of the tobacco industry

Following the examples highlighted in Read Between the Lies, Truth Initiative traces the racist tactics of the tobacco industry. 

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Young Adults Sitting and Smiling

Health, cost, and desire to escape addiction drives young people to quit vaping

Teens and young adults enrolled in This is Quitting said they were driven to quit because of health, cost and desire to escape addiction. 

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First-of-its-kind text message quit vaping program, This is Quitting, enrolls more than 200,000 young e-cigarette users to help them quit

Free and anonymous text message quit vaping program for teens and young adults, is helping more than 200,000 young people to quit using e-cigarettes. 

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New reports show encouraging decline in youth vaping, but troubling rise in menthol and flavored disposable e-cigarette use

Two new reports published by the FDA and CDC show that while youth e-cigarette use decreased in a meaningful way, it remains at epidemic levels.

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IQOS on orange dots background

IQOS in the U.S.

IQOS, a new electronic nicotine delivery device marketing itself as a high-tech, luxury product has entered the U.S. market. 

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