Tobacco Industry Marketing
With a $9 billion annual marketing budget, tobacco companies invest almost $1 million each hour on promoting their products. Paying influencers to post tobacco products on Instagram, hosting parties with giveaways and enlisting hip-hop artists for music performances are just a few ways tobacco companies have promoted their products to recruit new users and retain existing ones. Retail environments continue to be the tobacco industry's top marketing outlet, accounting for more than 90% of its marketing expenditure. To go up against the tobacco industry, we track these marketing efforts and strategies.
Explore our research and resources on tobacco industry marketing.