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  1. Research Article Research Article Research & Resources

    Tobacco industry uses flawed study to oppose flavored tobacco restrictions

    Recent research finds that after flavored tobacco sales restrictions went into effect in 2018 in Oakland, California, high school youth vaping and smoking de

  2. News Article News Article Research & Resources

    The new tobacco commercials: 92% of young people’s favorite shows contain smoking

    A pervasive rise of smoking in shows combined with the popularity of streaming content points to an emerging threat to a new generation of young Americans.

  3. News Article News Article Research & Resources

    Public health and civil rights groups call on White House to stop delaying and end menthol cigarette sales

    Public health and civil rights groups gathered for a “Menthol Funeral” to protest the administration’s delay in finalizing the Food and Drug Administration’s

  4. News Article News Article Research & Resources

    As streaming soars, these binge-worthy shows frequently depict tobacco

    Watching shows in a compressed time may influence the amount and intensity of exposure.

  5. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  6. News Article News Article Research & Resources

    83 schools pledge to go smoke- or tobacco-free with community college initiative

    Truth Initiative has awarded funding to 83 colleges to go smoke- or tobacco-free.

  7. Research Article Research Article Research & Resources

    How would smokers respond to cigarettes with less nicotine?

    62% of adult smokers said they’d quit if the FDA issued a rule limiting the level of nicotine in cigarettes, according to a new Truth Initiative study.

  8. News Article News Article Research & Resources

    Expanding our mission with an opioid education and prevention campaign

    Truth Initiative is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and prevention truth campa

  9. Big Tobacco finally forced to tell the truth about its deadly products through court-ordered ads

    The tobacco industry has begun publishing advertisements, or “corrective statements,” outlining the truth about the deadly and harmful effects of cigarettes.

  10. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  11. News Article News Article Research & Resources

    Next chapter begins as tobacco control leader becomes Truth Initiative

    The American Legacy Foundation has delivered creative and effective public education messages to youth and young adults through its truth® campaign for 15 ye

  12. News Article News Article Research & Resources