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Truth Initiative Schroeder Institute®
truth® campaign
Truth Initiative is building a network of activists. We inspire, educate and mobilize young leaders, coalitions and organizations to act nationally and in their communities to end the tobacco epidemic.
To achieve a generation free of tobacco, we know that individuals and organizations must be empowered to act in their communities. We train and inspire young adults to make change in their communities as truth Ambassadors and truth Community Advocates, and through truth Advocacy Summits.
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We give young people and those who work with them, such as leaders at colleges and universities, the resources they need to power efforts that inspire tobacco-free lives.
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We encourage and empower young people to advocate for change by creating local tobacco control and prevention projects and campaigns.
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We offer a hard-hitting, tactical and innovative approach to educating youth and young adults on tobacco (and yes, that includes vaping) through our training team, which is equipped with the knowledge, skills and resources to execute presentations on a variety of tobacco issues.
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