Get the latest facts and analyses on the most important issues related to smoking, vaping, nicotine and substance use.
Truth Initiative is building a network of activists. We inspire, educate and mobilize young leaders, coalitions and organizations to act nationally and in their communities to create a future where tobacco use and nicotine addiction a thing of the past.
To achieve a culture where young people reject smoking, vaping and nicotine, we know that individuals and organizations must be empowered to act in their communities. We train and inspire young adults to make change in their communities as truth Ambassadors, College Leaders and through truth Advocacy Summits.
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We give young people and those who work with them, such as leaders at colleges and universities, the resources they need to power efforts that inspire lives free from smoking, vaping and nicotine.
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We encourage and empower young people to advocate for change by creating local tobacco control and prevention projects and campaigns.
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We offer a hard-hitting, tactical and innovative approach to educating youth and young adults on smoking, vaping and nicotine through our training team, which is equipped with the knowledge, skills and resources to execute presentations on a variety of tobacco issues.
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