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  1. Infographic Infographic Research & Resources

    Vaping Nicotine and Mental Health Infographic

    Vaping nicotine and mental health one page infographic

  2. News Article News Article Research & Resources

    Stress cited as top barrier to quitting for young adult smokers

    More than half of young adult cigarette smokers say that losing the ability to handle stress and withdrawal or cravings are barriers to quitting smoking, acc

  3. New TikTok challenge kicks off national truth® campaign underscoring young people’s desire to ditch JUUL and quit vaping

    truth is launching its latest youth e-cigarette education campaign, “Ready to Ditch JUUL.”

  4. FDA’s announcement on Logic’s e-cigarette products underscores urgent need for decisions on top e-cigarette brands comprising 75% of the market and should include menthol flavors

    We are grateful to see movement again by the FDA on the e-cigarette pre-market approval process under Dr. Califf’s leadership

  5. Study shows graphic cigarette warnings trigger brain areas key to quitting smoking

    Viewing graphic anti-smoking images on cigarette packs triggers activity in brain areas involved in emotion, decision-making and memory as observed via brain

  6. News Article News Article Research & Resources

    Surgeon General joins Truth Initiative Impact Series to discuss nicotine and mental health

    The latest Truth Initiative Impact Series, “Exposing Vaping as a Mental Health Issue,” was first broadcast as part of a larger session at The Atlantic Festiv

  7. Infographic Infographic Research & Resources

    "Countries" with the highest adult smoking rates

    Countries with the highest adult smoking rates: Tobacco Nation

  8. News Article News Article Research & Resources

    A new national youth anti-vaping curriculum gives young people the facts about e-cigarettes and equips them with resources to quit

    Truth Initiative and Kaiser Permanente, in collaboration with the American Heart Association, have launched a national youth anti-vaping curriculum called Va

  9. Research Article Research Article Research & Resources

    How Twitter can help de-normalize menthol cigarettes

    Researchers turned to the social network to learn more about how menthol is perceived—information that could help guide public education efforts.

  10. Infographic Infographic Research & Resources

    Banning menthol could save lives

    Rates of smokers reporting they would quit if menthol cigarettes were banned

  11. 2022 Annual Report

    We are pleased to share the significant progress we made in 2022, detailed in this report: Ending Big Tobacco's Influence

  12. News Article News Article Research & Resources

    New federal data: flavored e-cigarettes continue to drive youth vaping epidemic, with disposable use up 1,000% among high schoolers

    New federal data show youth vaping has declined, but remains at epidemic levels in the absence of comprehensive e-cigarette regulation.