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Effort to get teens to “left swipe” tobacco earns 2 top awards from PR week

The public relations campaign behind the truth® campaign’s “Left Swipe Dat” took home two awards for inspiring youth to end tobacco use, winning campaign of

truth® Launches New Social Media Campaign “You’re Registered, Right?” in Partnership with Turbovote To Help Young People Register and Be Ready to Vote This November

New social media campaign from truth is aimed at empowering young voters to turn out and vote this November.

Depression Stick! is fake but vaping’s contribution to the youth mental health crisis is real

“It’s Messing with Our Heads” reveals important information about nicotine’s impact on mental wellbeing and more.

5 ways cigarette litter impacts the environment

Worldwide, about 4.5 trillion cigarettes are littered each year. Here’s a look at how that impacts the environment.

Alma Adams Scholarship: Rewarding student action to make tobacco a thing of the past

Truth Initiative® is offering two $5,000 scholarships to support undergraduate and graduate students who are innovatively confronting tobacco use.

Partnership opportunities

​Want to join forces with us? We engage with partners in many ways, such as collaborating on our iconic truth gear, creating customized prevention education curriculum and sharing the stage at our high-profile discussion series events, just to name a few. Explore our partnership opportunities and see how states, territories, and top brands and organizations stand out by standing with us.

Kathy Crosby

Kathy Crosby is the CEO and President of Truth Initiative, the nation's largest nonprofit public health organization dedicated to achieving a culture where a

Corporate tobacco cessation programs

A better way to measure a young adult’s socioeconomic status

A recent study from Truth Initiative found that what might be a better way to capture the socioeconomic status of young adults is simply to ask them.

CDC report shows states need to pick up pace of tobacco control

Passage of state-wide comprehensive smoke-free laws and increases in cigarette taxes has stalled in recent years, threatening to undermine public health

How tax increases could impact e-cigarette sales

E-cigarette sales at convenience stores in Minneapolis increased significantly after Minnesota increased taxes on tobacco products in 2013, followed by a dec

More than half of young people consider quitting vaping in 2022, new survey finds

For the third year in a row, quitting vaping is still top of mind for many young people entering into the new year.