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Vaping: Know the Truth – Empowering Students with the Facts on E-cigarettes & Tools to Quit

States still shortchanging prevention programs that save lives and health care dollars

20 years after reaching a landmark legal settlement, states still spend only a small fraction of their tobacco revenue on prevention and quitting programs.

Colliding Crises: Youth Mental Health and Nicotine Use

Two health crises among youth — a mental health crisis and a vaping epidemic — pose increasing threats to a generation of young people.

Flavored tobacco use among youth and young adults

A Truth Initiative fact sheet explains how flavors play a significant role in drawing youth and young adults to tobacco products.

Gamechanger: Shifting from Tobacco Control to Ending the Industry’s Influence for Good

The concept of “endgame” is a strategy to move to a time when commercial tobacco and nicotine use – with the exception of FDA-approved medications – are no l

Nicotine on demand

Tobacco remains rampant in the year’s most popular shows, movies, and music videos, fueling the ongoing youth e-cigarette epidemic.

Tobacco’s starring role

Tobacco imagery maintained its recurring and often starring role in popular on-screen entertainment in 2021