breaking news

Expanding our mission with an opioid education and prevention campaign

Truth Initiative® is collaborating with the Office of National Drug Control Policy and the Ad Council on an opioid public education and...

our mission

we're creating the first tobacco-free generation

A Truth Initiative® report found that tobacco use in online streaming series such as “...
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The Motion Picture Association of America should act to reduce youth exposure to smoking...
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While the cartoon mascot Joe Camel hasn’t puffed on a cigarette on TV screens since 1971...
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The U.S. military has a culture of tobacco use, which decades of tobacco industry...
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Worth More

A new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities.