breaking news

Quitting E-cigarettes

In the wake of the surgeon general declaring a youth e-cigarette epidemic, Truth Initiative® has expanded its quit-smoking resources to...

our mission

we're creating the first tobacco-free generation

Today’s most popular e-cigarette, JUUL , launched in 2015 with a brightly colored...
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If you are looking for resources about how to quit JUUL , the massively popular e-...
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Nearly a decade ago, the 62,000-member American Pharmacists Association issued a policy...
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In 2017, Truth Initiative® released a report highlighting a collection of states with...
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unexpected ways tobacco affects youth

Did you know that smoking may also dull your taste buds, harm the environment, and even impact your sex life?