our mission

we're creating the first tobacco-free generation

Eighteen colleges and universities were awarded grants from Truth Initiative® to adopt a...
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The internet is the first place that many smokers turn to for help with quitting smoking...
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It’s common for LGBT individuals to experience disparities that stem from social stigma...
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Nearly 20 million viewers of the 2018 GRAMMY Awards watched Dr. Jennifer Pearson explain...
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Worth More

A new campaign that exposes the tobacco industry’s exploitation of residents in lower-income communities.