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  1. News Article News Article Research & Resources

    6 tips for people trying to quit smoking

    Here are six tips to help you or someone you know successfully quit smoking and go smoke-free.

  2. News Article News Article Research & Resources

    What is JUUL?

    JUUL, a new type of e-cigarette, has become so popular among young people that it has amassed nearly half of the e-cigarette market share.

  3. Infographic Infographic Research & Resources

    African American Infographic

    There are up to 10x more tobacco ads in black neighborhoods than in other neighborhoods

  4. New report shows that Marlboro is one of the most influential brands among teenagers

    A new report finds that Marlboro tops the list of preferred cigarette brands among teens, followed by Newport and Camel.

  5. Infographic Infographic Research & Resources

    Schools in low income areas

    There are more tobacco retailers near schools in low-income areas than in other areas

  6. News Article News Article Research & Resources

    4 revelations from a Reuters investigation into Philip Morris

    A Reuters investigative series into the secret strategies of PMI uncovers the company’s methodical, long-term plan to undermine public health science and glo

  7. News Article News Article Research & Resources

    ‘Worth More’ campaign exposes Big Tobacco for its manipulation of lower-income communities

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  8. truth encourages young people to tell Big Tobacco why they’re ‘Worth More’ in its new campaign

    truth® teams up with Imagine Dragons vocalist Dan Reynolds and country star Jon Pardi to expose Big Tobacco for its manipulation of lower-income communities.

  9. News Article News Article Research & Resources

    Why are 72% of smokers from lower-income communities?

    Tobacco companies have targeted low-income populations in many ways over many years, creating smoking rate disparities that did not previously exist.

  10. News Article News Article Research & Resources

    How Big Tobacco made cigarettes more addictive

    The tobacco industry has leveraged modern science for more than 50 years to manipulate their products to make them even more addictive.

  11. New report shows that e-cigarettes can both harm and help the smoking epidemic

    A National Academies of Sciences, Engineering, and Medicine report outlines the evidence-based consensus on the health consequences of e-cigarettes.

  12. News Article News Article Research & Resources

    These 10 youth-serving groups want to get smoking off movie screens

    Ten youth-serving groups received grants from Truth Initiative® and Trinity Health to get rid of smoking in movies, one of the few places where it continues