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  1. Significant Decline in E-cigarette Use Among High School Students Indicates Progress, Yet Challenges Persist in Youth Tobacco Prevention

    The release of the 2023 National Youth Tobacco Survey (NYTS) marks a notable achievement in the fight against youth tobacco use.

  2. News Article News Article Research & Resources

    What does a tobacco “endgame” mean?

    Ending commercial tobacco use would require a huge societal shift, yet support for this vision is already gaining momentum

  3. News Article News Article Research & Resources

    How does vaping nicotine impact sleep?

    The research shows that vaping nicotine is associated with sleep problems.

  4. Truth Initiative applauds FDA issuing marketing denial orders for flavored Vuse Alto products

    We applaud the FDA's decision to issue marketing denial orders for six R.J. Reynolds Vapor Company’s Vuse Alto brand flavored e-cigarette products

  5. Research Article Research Article Research & Resources

    New study: Success of local flavored cigar sales restrictions underscores need for national regulations

    Flavored cigar sales restrictions in California, Illinois, Massachusetts, and New York significantly reduced cigar sales, according to new Truth Initiative r

  6. News Article News Article Research & Resources

    Why American Spirit cigarettes could be especially dangerous

    New research shows that cigarette pack design elements and descriptors continue to influence smokers.

  7. News Article News Article Research & Resources

    New truth® campaign shows connection between nicotine dependence and "Toxic Therapy"

    truth® is teaming up with actor and comedian Chris Parnell in its latest effort, “Toxic Therapy from Your Vape.”

  8. Truth Initiative Launches Animated truth® Campaign: "Toxic Therapy from Your Vape" featuring Actor Chris Parnell to Address Alarming Connection between Vaping Nicotine and Youth Mental Health

    The campaign features Chris Parnell in an animated role as a vape-turned-faux therapist, shedding light on the misconception that vaping nicotine helps allev

  9. Fact Sheet Fact Sheet Research & Resources

    The link between cannabis and tobacco

    This resource presents information about the current state of legalization and changing state laws regarding cannabis, the evolving product landscape, as wel

  10. News Article News Article Research & Resources

    New youth prescription drug safety curriculum launches nationwide

    Prescription Drug Safety: Know the truth is a free digital course that guides teachers and educates youth about the dangers associated with misusing prescrip

  11. News Article News Article Research & Resources

    Can oral nicotine pouches like Zyn help people quit vaping nicotine?

    As oral nicotine pouches from brands such as Zyn, On!, and Velo have gained popularity, they have raised concerns about their high nicotine content, youth-ap

  12. Prescription Drug Safety

    To help young people better understand and navigate the growing prescription drug misuse crisis in our country, Prescription Drug Safety: Know the truth educ