On the State of Racial Injustice in America
As an organization dedicated to saving lives and protecting our nation’s most vulnerable populations, Truth Initiative is committed to be agents of change.
Dangerous loopholes: Young e-cigarette users report swapping products as vaping policies change
Following the removal of certain flavors of JUUL young users switched to other brands still offering sweet and fruity flavors.
Spinning a new tobacco industry: How Big Tobacco is trying to sell a do-gooder image and what Americans think about it
As the youth e-cigarette use epidemic intensifies, the tobacco industry is undertaking a massive campaign to convince people it has turned over a new leaf – but the American public isn’t buying it.
What are Puff Bars?
Mimicking the popular e-cigarette JUUL, disposable Puff Bars are a type of vape that contain high levels of nicotine and come in many youth-appealing flavors.
One year of recovery: the journey from opioid addiction
The Truth About Opioids campaign brought Americans face-to-face with one woman’s opioid addiction, withdrawal and treatment. One year later, she’s celebrating her recovery.
We are Truth Initiative
Truth Initiative is America's largest nonprofit public health organization dedicated to making tobacco use a thing of the past.
We seek, speak and spread the truth about tobacco
Quitting tobacco use has always been one of the best things a smoker can do to protect their health and it is especially critical now.